Future
Communicators Accelerator
Two intensive days to transform leading PR and marketing professionals into communications and startup leaders of the future.
A unique expert-led accelerator programme for outstanding PR and marketing management professionals.
San Francisco
6-7, Feb 2019
FCA is coming to SF
We're a group of global communications experts bringing our internationally recognised program to SF, to explore PR and communications beyond Silicon Valley.
We offer international expertise to fast-growing businesses and communications professionals aiming for a senior role.

FCA addresses these three critical topics:
International Expansion
Business and Leadership
Personal and Professional Development
Our award-winning, flagship five-day program in London, UK was attended by rising stars from the global communications and startup industry. Led by top internationally renowned speakers and mentors, the program was given a certificate of excellence at the EMEA Sabre awards.
Future Communicators 2018
Who can apply
Mid-level PR and marketing managers with 5-7 years experience who are aiming for a senior role
CEOs and managers of startups
Consultants
What you will get
FCA is unique in its approach of streamlining and condensing training and mentorship in the vital skills communications professionals need to become leaders of the future.

In a fast-paced, booming business market there is no time for communications professionals to learn new skills and be supported to develop a global career. Our intensive approach brings the best in the field to you, to help you grow your business and develop yourself as a practitioner.
FCA delegates will be supported by a bespoke international network in a boutique, immersive and interactive environment to:
Create effective international strategies
Boost content creation and storytelling skills
Understand global trends in communications
Inspire with creative leadership techniques
Work through individual challenges with best in class mentorship
Master leadership skills
Create a personal development and business plan ready to be implemented straight away
Join a unique international network of practitioners
Refuel your thinking, start your rocket and watch your career soar!
Become a Future Communicator - today.
Back to agenda
Built the vessel. Measurement Matrix
23 Jan 2018, Tuesday
09:30 – 10:30 Measurement & results evaluation. Key instruments, metrics, analytics Panel discussion
10:30 – 11:30 Measurement beyond metrics. Purchase funnel tracking Interactive showcase
11:30 – 12:30 Lunch Break
12:30 – 14:30 Metrics-based strategy building Interactive showcase, networking
14:30 – 14:45 Coffee Break
14:45 – 15:30 Evaluation - 2 days results Self reflection, networking
15:30 – 17:00 Peer to peer sharing Networking
Back to agenda
Built the vessel. Measurement Matrix
23 Jan 2018, Tuesday
09:30 – 10:30 Measurement & results evaluation. Key instruments, metrics, analytics Panel discussion
10:30 – 11:30 Measurement beyond metrics. Purchase funnel tracking Interactive showcase
11:30 – 12:30 Lunch Break
12:30 – 14:30 Metrics-based strategy building Interactive showcase, networking
14:30 – 14:45 Coffee Break
14:45 – 15:30 Evaluation - 2 days results Self reflection, networking
15:30 – 17:00 Peer to peer sharing Networking
Agenda
Day 1
8.00 Registration, coffee and bagels, networking.
8.30 – 9.15 Launch of FCA San Francisco, with chair Gabriela Lungu, WINGS Creative Leadership Labs and Natalia Bucelnikova, FCA founder.
9.15 – 10.15 Panel session: Global Trends: Identifying the key trends and their practical application in a workplace setting.
Moderator: Aarti Shah, The Holmes Report
Panellists: David Schneider, Allison+Partners; Lisa Clarey-Lawler, LCL Communication; Arunav Sinha, Coursera
10.15 – 11.15 Workshop: Creating quality tech content: How to understand what makes the best quality content for tech marketing, and why PR professionals should be leading in this area. Best practice, mapping content for marketing needs, and some mythbusting.
Ross Levanto, Highwire PR; Dylan Tweney, Tweney Media.
11.15 – 11.30 Coffee break
11.30 – 12.30 Presentation: Developing A Global Communications Plan That Works.
Katie Huang Shin, WE Communications
12.30 – 13.00 Discussion: Key Findings from Cision's Global State of the Media Report. Nick Bell, Cision
13.00 – 14.00 Lunch
14.00 – 14.30 Presentation and Q&A: Managing global teams: implementing campaigns on a global scale. Sarah Storelli, IBM
14.30 – 16.30 Workshop: Pitching, presentation and public speaking workshop.
Lindsay Riddell, Hotwire
16.30 – 16.45 Coffee break
16.45 – 17.15 Self reflection session with chair Gabriela Lungu.
18.00 – 20. 00 Networking, drinks
Day 2
8.00 – 8.30 Breakfast
8.30 – 9.00 Networking
9.00 – 10.00 Presentation: How to win over the leadership team: Building success into companies. Bob Pearson, W2O
10.00 – 11.00 Workshop: The Measurement Matrix: Ten steps to measuring PR work like a pro. Heather Kernahan, Hotwire
11.00 – 11.15 Coffee break
11.15 – 11.45 Presentation: The profile of future communicators: The skills recruiters are looking for both in the US and the UK, tips on applying for senior roles, and how to negotiate the best package. Jamie McLaughlin, CapstoneHillSearch
11.45 – 12.45 Workshop: Creative leadership: Leading for creativity across multiple markets and how to positively influence a company's creative culture.
Gabriela Lungu, WINGS Creative Leadership Lab
12.45 – 13.45 Lunch
13.45 – 14.30 Discussion: Beyond traditional PR. Brian Solis, Altemeter/Prophet
14.30 – 15.00 Discussion: How to speak to investors. Gary Fowler, Yva.ai/Findo
15.00 – 15.30 Coffee break
15.30 – 17.00 Mentoring sessions. Mentors: Marquise McCoy, Linkedin; Catherine Doyle, PAN Communications
17.00 – 18.00 Exercise: Build your personal and business development plan. Gabriela Lungu, WINGS Creative Leadership Lab
18:00 – 18:20 Closing ceremony


Speakers
WINGS Creative Leadership Lab's founder
Chair of FCA
Senior Advisor at W2O Group
President, technology sector
and chief strategy officer
at WE communications
CEO of Fowler International, CEO and Co-Founder at Yva.ai/Findo
COO & Senior Editor at The Holmes Report
Global External Communications Lead at IBM
Senior Vice President at Highwire PR
Writer, Editor, VP of Communications at Valimail
Head of Global Communications at Coursera
President, North America at Hotwire
Vice president, marketing communications at Cision
Allison+Partners, Managing Director at Global Development
Vice President Corporate and Executive Communications at Hotwire
Founder and President at Capstone Hill Search
Founder of FCA
Principal analyst at Altimeter Group
Corporate Communications at LinkedIn
Vice President at PAN Communications
President of LCL Communication, Inc.
Participation fee
Receive 10% discount
when you bring a friend
Our team
The Future Communicators Accelerator Programme is brought to you by a team of diverse and vastly experienced global communications, media and marketing experts. Our combined expertise spans leadership of internationally renowned consultancies and global-name brands across all sectors and disciplines. We have organised and judged some of the industry's most prestigious awards ceremonies and advised and mentored individuals and brands from household names such as Google, Shell International and Uber to cutting-edge startups.

Our mission is to further the communications industry by linking professionals from around the world, upgrading and empowering them with the latest industry knowledge and techniques, sending their careers into the stars.
Venue
(415) 805-1888
44 Tehama St San Francisco CA 94105

FCA SF will be held at Galvanize, the front door of the tech industry. The space takes collaboration to a whole new level, housing five floors of innovators, creators and passionate learners. The rooftop terrace offers stunning views downtown and across San Francisco Bay. Learn more about the space here
Organization partners

Media patners
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Gabriela Lungu
WINGS Creative Leadership Lab's founder

Chair of FCA
Gabriela Lungu, WINGS Creative Leadership Lab's founder, has been a senior creative executive for 13 years and has 20 years experience working for top firms in advertising, PR and social. She is a multi award-winning creative director, and a successful creative entrepreneur. Gabriela is a regular judge of A-list creative competitions, and an accomplished keynote speaker at industry events.
Barbara Bates
Global CEO, Hotwire
Barbara is the Global CEO of Hotwire and the former founder and CEO of Eastwick Communications – which was acquired by Hotwire in 2016. She has more than 25 years' experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond. Barbara has partnered with some of the world's biggest technology brands as well as emerging leaders to create high-impact communication strategies and was named in Business Insider's 2014 list of 50 Best Public Relations People in Tech and one of the Top 5 Women in PR by the PR World Awards. More recently, she has been recognized as one of San Francisco Bay Times' Most Influential Women In Bay Area Business, and also one of the winners of CEO Today's Business Women of the Year.
Bob Pearson
Senior Advisor at W2O Group
Bob is Senior Advisor for W2O Group, an independent network of digital communications and marketing companies. He is an author, frequent speaker and blogger on digital marketing, as well as an adjunct professor at the universities and colleges. Bob serves as an advisor and investor in many capacities and currently serving on the boards of Vetted.org, The Advertising Research Foundation, Genprex, Inc. and as interim CEO of the MedicAlert Foundation, as well as acting as an advisor for the University of Texas Center for Global Business. Prior to W2O Group, Bob held various senior executive positions in communications at the leading global companies like Dell and Novartis.
Rene Musech
Managing Director of Brands2Life US
Rene Musech is the Managing Director of Brands2Life US. She works with innovative technology start-ups and international enterprises to deliver real business impact through the development and execution of US and global communications strategies and creative, integrated campaigns. She specializes in providing advice and European market insight for US-based companies as well as on-the-ground support for European clients looking to increase their footprint in the US. Previously, Rene worked in the business and technology practice in Brands2Life's London office before moving to the US to serve as head of Liberty Communications' San Francisco team. She rejoined Brands2Life in 2017 to lead Brands2Life's work in North America.
Katie Huang Shin
President, technology sector and chief strategy officer at WE communications
In her role overseeing the technology business and North America growth strategy at WE Communications, Katie Huang Shin works with some of the world's most established tech companies and emerging innovators to communicate brand relevance, navigate critical issues, and maximize opportunities to drive change.

Having spent over two decades in the professional services business, Katie is passionate about building teams that are reflective of global needs and dynamics, and strives to inspire and coach them to become exceptional client advisors and communicators.

Before joining WE, Katie held senior executive positions at global public relations agencies including Omnicom's Porter Novelli, FleishmanHillard, and Interpublic's Weber Shandwick.
Gary Fowler
CEO of Fowler International, CEO and Co-Founder at Yva.ai/Findo
Award winning Senior level executive with 25+ years of success in global strategic innovation leadership, sales, marketing, operational and investment management. Recognized expert in entrepreneurship (including entrepreneurial education), lean startup methods, innovation management, and technology development.

Consultant to numerous international companies and startups. Extensive experience with fund raising through a successful IPO (CKSW). Executive level positions in top tier companies: ClickSoftware, Mirantis, Siemens, HP, etc. Founder of Fowler International, GVA LaunchGurus (Co-Founder) and Broadiant.

Aarti Shah
COO & Senior Editor at The Holmes Report
Aarti has leadership roles across the Holmes Report's global portfolio including for news, features and events. More recently, she has taken on additional responsibilities as the company's COO overseeing the company's budgetary and revenue generating initiatives. Prior to joining the Holmes Report, Aarti spent three years at the tech PR boutique March Communications working on clients across the US, Europe and Asia. This experience gives her invaluable perspective into the tumult the PR industry is now experiencing, especially when it comes to modernizing services/offerings against client demands. Before this, she spent three years as PRWeek's West Coast bureau chief, leading the publication's breaking news and coverage of the Silicon Valley PR scene.
Sarah Storelli
Global External Communications Lead at IBM
Throughout her tenure at IBM, Sarah has supported worldwide external relations for IBM's Smarter Cities, Safer Planet, Collaboration Solutions and Talent Management Solutions businesses. Prior to IBM, she worked at Voce Communications, a Porter Novelli Company, focused on SMB and enterprise technology clients. Sarah is the 2018 President of the Public Relations Society of America Silicon Valley Chapter. She is a member of Rutgers University's Big Data Advisory Board as well as an IBM Millennial Corps Ambassador. Sarah is a former elected official of San Francisco;
Chapter President of Cal Poly Bay Area Alumni; and Student Body President of Cal Poly.
Ross Levanto
Senior Vice President, Highwire PR
Since the late 1990s, Ross has been driving PR programs for innovative B2B technology companies. The former Boston tech practice lead for MSLGROUP and security practice lead for Schwartz Communications, he excels at developing and executing programs that dramatically raise clients' visibility, aiding their valuations and driving revenue. The lead of the Highwire digital studio, Ross's career is highlighted by notable efforts to connect PR to broader marketing functions. While at Schwartz Communications, he established a partner relationship with a then young content marketing platform called Hubspot. He has created and led integrated efforts involving content creation, social media and influencer management, and unique measurement methods. A graduate of Boston University, Ross lives in Boston, Mass.
Christophe Ginisty
Digital Strategist, Communications and PR Executive
Christophe Ginisty is a digital strategist and social media intelligence expert. He is also founder of AGOREP, a consultancy that analyses online conversations.

Christophe set up technology PR agency Rumeur Publique at the age of 24 and since then it has become one of the leading agencies in the French market.

In 2011 he was appointed European digital and technology evangelist and deputy MD for EMEA at global PR agency Edelman. In 2013 he was elected president of the International Public Relations Association (IPRA).

Christophe is passionate about the impact of social media on society and has founded the ReputationTime cycle of conferences and Internet sans Frontières (Internet without borders) an NGO dedicated to freedom of speech online. He is a published author on the digital revolution and a frequent contributor to marketing and communications publications.



Marcus Sorour
General Manager, WE
Marcus leads a team of public relations experts at WE with a focus on delivering integrated communications campaigns for clients in the technology, health, professional services and certification sectors. He has worked across emerging and developed markets on business-to-business and consumer campaigns, for clients including Cisco, Eli Lilly, IBM, Microsoft and Nissan.

His 20-year career has spanned retail sales, radio broadcasting, advertising and PR. He was responsible for launching WE's office in South Africa in 2010 and was later relocated to London to take up the role of general manager in the UK.

Ben Bale
Creative Innovation Director at DRUM
Equally at home in an excel sheet of emotional analytics data and a creative ideation session, Ben spends his days focusing on the psychological impact of Drum's content and the environments in which it sits. In short? Somewhere between creative and strategist. He didn'texactly take the traditional path to either of them. Over the last decade and a bit, he's covered everything from paid search to PR, video production to SEO and global content strategies to micro influencers. Currently working as Drum's Creative Innovation Director , he's previously worked in Zenith Optimedia's worldwide content division, run Weber Shandwick'sAustralian digital offering as well as setting up CMG's Australian digital studio.


Colin Byrne
CEO, UK and EMEA, Weber Shandwick
Colin is one of the UK's leading PR and public affairs practitioners and has headed up Weber Shandwick in the UK since 2000 and across EMEA since 2008.

He served as comms director for the British Labour Party and press aide to former Prime Ministers Tony Blair and Gordon Brown.

Colin has appeared in GQ magazine's annual '100 Most Influential Men in Britain' for the last eight years in succession. He has appeared on BBC Question Time and is a regular commentator and speaker on communications issues, as well as a judge for many key industry awards programmes.

He is a visiting fellow at the Reuters School of Journalism at Oxford University.

Francis Ingham
Director General of the PRCA
Francis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London and Dubai; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 55 countries across the globe.

Representing over 20,000 practitioners, the PRCA is the largest professional body of its kind for the PR and communications industry. ICCO is the voice of public relations consultancies around the world. Its membership comprises 40 national trade associations, collectively representing over 2,500 PR firms.

Ingham's background is in politics and public affairs. He is External Examiner to the American University at Richmond; Trustee of The Speakers' Corner Trust; and the Master of the City of London Company of Public Relations Practitioners. He was educated at Oxford University, where he read Politics, Philosophy and Economics. He appears in both the UK and the Global editions of PR Week's PowerBook.
Alice Weightman
Founder and CEO of Hanson Search & The Work Crowd

Alice is a talent expert and entrepreneur with over 15 years of experience headhunting in the communications and marketing sectors. She has worked with agencies and brands globally – from New York to Beijing - finding outstanding individuals and advising on best team structures. She is the founder and CEO of two award-winning talent acquisition companies: Hanson Search, an international search consultancy and The Work Crowd, an online platform that is changing how businesses and freelancers connect and work together.
Rose Lewi
Co-Founder Collider
Rose is the Cofounder of Collider; a leading accelerator fueling the next generation of MadTech startups, who now have a valuation of more than £40m. With over 15 years of experience in early stage fund raising from founding Pembridge Partners, working at 3i and Creative Capital Fund, Rose has also mentored early stage companies through many leading accelerators and investment funds.
Nitin Mantri
Chief Executive Officer and Business Partner of Avian Media
Nitin Mantri is the Chief Executive Officer and Business Partner of Avian Media, one of the top 10 agencies in India. He is also the President of the Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies in India.

Nitin has been recently appointed Vice-President of The International Communications Consultancy Organisation (ICCO).

Nitin, along with his business partner, also founded Chase India, an associate company of Avian Media, to work on public affairs and government relations mandate for leading Indian and multinational companies.
Alex Robinson
Managing Director of UK & Europe of Capstone Hill Search
Alex Robinson is Managing Director of UK & Europe of Capstone Hill Search, a leading global specialist search and selection consultancy. In his role, Alex manages a multi market team of Public Relations and recruitment industry experts to deliver outstanding service, expertise and insights to both candidate and client throughout the entire hiring process and beyond.

In his role, Alex is responsible for developing and implementing strategic plans to sustain the company's profitable growth and that reflect the longer-term objectives of the business across UK and Europe. With offices in New York, Melbourne and Sydney continuing to grow Capstone Hill remains it is key that London continues to be active and regarded as a major global PR and Communications hub.

Alex continues to develop Capstone Hill's tactical partnerships as the PRCA and ICCO endorsed international recruitment partner, providing recruitment best practice and advice to the members of the PRCA and ICCO in the UK and across Europe.
Meir Amzallag
CEO of PayPro Global
Meir Amzallag is the Co-Founder and CEO of PayPro Global Inc., a premium e-commerce solution used by software and SaaS companies around the world. An e-commerce leader, with 15 years of experience in one of the most dynamic industries, where technology and communications are equally important for success. From C-level to business partners, end-users and internal teams, Meir is a 24/7 practitioner of effective and inspiring communications.
Neil Waller
Co-founder and CEO, Whalar
Neil is the co-founder and CEO of Whalar, the only Instagram, Facebook and Snap partner connecting brands to the global community of social media creators.

A University drop-out, Neil and co-founder, James Street launched their first business in 2006, an online travel publishing business powered by a community of local experts that spanned 120 locations and 40 different countries.

Several successful projects later, Shore Projects was born, a British coastline inspired watch brand. Identifying emerging consumer trends, the brand grew through the nurturing and growth of a social media community. Commercial success lead to winning Shopify's Build A Business Competition and being the top $ sales of 15,000 other fashion and apparel businesses on Shopify. The prize, a week on Necker Island, Sir Richard Branson's private home.

On Necker the idea for Whalar was conceived. Now backed by Sir John Hegarty, Whalar is used by global brands to leverage a growing community of over 1,000 of the best social media creators from across the globe.

Neil has built a reputation as one of the most renowned thought leaders in the social space, championing creators with influence, creative freedom and social community as acquisition. He has spoken/is speaking at leading industry events including the Youth Marketing Summit, Cannes Lions, Websummit and Dmexco as well as brand events including Facebook, PepsiCo, Unilever and Shopify.

Giles Fraser
Co-Founder of Brands2Life
Giles Fraser is Co-Founder of Brands2Life, an international, digitally-led integrated communications agency with over 120 staff.

He has over thirty years' experience in branding and communications working in management consultancy and in-house and for one of the world's top global agencies. Giles specialist expertise includes branding, communications strategy, crisis & issues management and planning. He is a Fellow of the CIPR; a member of the Arthur Page Society and author of the PRCA study – 'The CEO Uncovered.'
Graham Goodkind
Founder and Chairman of Frank PR
Graham started Frank PR, one of the UK's largest, most respected and consistently award-winning PR consultancies, in 2000. He heads up a team of comms professionals across the globe working on clients including VW Group, Twentieth Century Fox, Lucozade, Reckitt Benckiser, Paddy Power, the Israel Tourism Board and Churchill Insurance.

In 2007 Graham negotiated the sale of Frank to the Photon Group, now known as the Enero Group, for £27m. Since then he and his team have bought back 25% of the business from the Australian marcomms firm.

Before Frank, Graham worked at iconic PR agency Lynne Franks PR, immortalised in the popular TV series 'Absolutely Fabulous'. He also set up a dotcom venture in the late 1990s, which he sold before the dotcom bubble burst.

Hailed by industry bible PRWeek as 'a legend in consumer PR', Graham is one of the best-known figures in the industry and has won just about every award going.
Graham Goodkind
Founder and Chairman of Frank PR
Graham started Frank PR, one of the UK's largest, most respected and consistently award-winning PR consultancies, in 2000. He heads up a team of comms professionals across the globe working on clients including VW Group, Twentieth Century Fox, Lucozade, Reckitt Benckiser, Paddy Power, the Israel Tourism Board and Churchill Insurance.

In 2007 Graham negotiated the sale of Frank to the Photon Group, now known as the Enero Group, for £27m. Since then he and his team have bought back 25% of the business from the Australian marcomms firm.

Before Frank, Graham worked at iconic PR agency Lynne Franks PR, immortalised in the popular TV series 'Absolutely Fabulous'. He also set up a dotcom venture in the late 1990s, which he sold before the dotcom bubble burst.

Hailed by industry bible PRWeek as 'a legend in consumer PR', Graham is one of the best-known figures in the industry and has won just about every award going.
Matt Hay
Co-founder of Latimer Group
Matt Hay co-founded the industry leading co-creation agency Latimer Group, as well as the co-creation tech start-up Bulbshare. Passionate co-creation expert, dedicated to bridging the gap between brands and institutions on the one hand, and consumers and citizens on the other.
Alastair Duncan
Сhief Strategy Officer at Splash Worldwide
Alastair Duncan is Chief Strategy Officer at Splash Worldwide. He works with brands to improve the quality and speed of thought that makes each brand's unique combination of creative content, global capability and technology effective and efficient. Alastair has a dealt with a wealth of clients looking for innovation and change. Previously he founded Jaguar Land Rover's specialist agency Spark44, where he led the strategy that kick-started Jaguar's brand turnaround. Prior to that he founded digital agency Zentropy winning Intel, Microsoft, Natwest and Unilever, merging it with McCann to form the £20m agency MRM Worldwide. He is on the advisory board of the BCMA.
Alan Parker
MD, Digital of Brands2Life
Over a 17 year career, Alan has worked across digital, social media, PR and traditional advertising and has worked in Europe and Asia at the highest level. Prior to leading our digital business, he established successful and highly profitable digital businesses for Ogilvy, Golin and MullenLowe.
Throughout his career, he has worked for some of the world's most respected international brands, including: Unilever, Burger King, Heineken, Xbox, Ford, SEGA, Vodafone, Pizza Express and Lenovo. He is a driven, passionate individual that thrives on big challenges.
He has a track record of building both national and international brands, helping define, drive and ultimately deliver integrated campaigns that deliver tangible results.
He is a big believer that great work is always the result of a well-run and enjoyable work environment. As a leader, Alan focuses on establishing environments that encourage hard work, an entrepreneurial spirit and... a little bit of fun along the way!
Michael Wylie-Harris
Marketing director of Bulbshare
Marketing director of co-creation tech start-up Bulbshare, Michael is a marketeer and co-creation specialist with a background in advertising and branding. He has 10 years experience working with agencies such as Big Fish, The Future Laboratory and StartJG and brands like Coca-cola, Unilever and Adidas.
Chris Benton
Psychology business coach
Chris harnesses a blend of business psychology expertise and management experience to deliver bespoke sessions. He is an Associate of the Business Psychology Centre at the University of Westminster. Chris provides practitioner expertise to postgraduate alumni and students on the translation of theoretical material into practical applications.

Chris was the Head of Product Development at Lumina Learning, a leading developer of psychometric instruments. Lumina Learning is a global organization with instruments used in over 30 countries.

Chris led the creation of Lumina's core product range including instruments on personality, leadership, sales and emotional intelligence. Chris also developed and ran facilitation and coaching courses including the qualification and onboarding of new practitioners. While working as an independent consultant Chris focuses on one-to-one and group coaching sessions targeting business strategy, change management and improving interpersonal communication.

Natalia Kotlyarova
Business Happymaker & Coach at Delivering Happiness
Natalia is a change management expert, coach, startup mentor and bilingual group facilitator. She has more than five years' experience in professional business advisory services at PwC where she consulted for local and global brands. She then joined Groupon Russia and was promoted to COO within a year. Natalia's current role at Delivering Happiness is to design corporate culture, values, behaviors and higher purpose for the companies choosing the happiness as a business model. Her outstanding communication skills, pioneering spirit and relationship management expertise have made an enormous contribution to the company's success on the Russian market.
John Brown
Founder of Don't Cry Wolf
John Brown is a communications consultant with over a decade of experience helping brands from Virgin Media through to Brompton, McAfee and The Wellcome Trust build affinity with their audiences.
He's the founder of Don't Cry Wolf, a consultancy built around no nonsense brands that are looking for creative and strategic flair without the smoke and mirrors. He's a regular speaker and contributor at marketing and PR events and publications, where he looks to cut through the noise and get to the heart of the matter.

Most importantly, he's a dad, a husband and a great cook.
Chris Talago
Vice President PR & Communications, EMEA & JAPAC for Oracle
Chris has over 23 years' experience across technology, engineering, manufacturing and aerospace sectors and a track record of change management, team transformation and integrated communications. He has extensive experience working with global companies and campaigns having lived in US, South Africa and UK as well as pan-EMEA, JAPAC, US and global work for Oracle, IBM, Microsoft, HP, AMD, Honeywell Aerospace & Turbo, BMC and AVG. Chris started his career as a soldier, serving eight years with the British Army after which he moved into PR with Racal Electronics. He then moved to South Africa with Text 100 and was GM for its Johannesburg and Boston offices before moving to New York. On returning to the UK Chris joined Hill & Knowlton, working on its flagship HP account. Chris then moved back in-house to AMD followed by eight years at Waggener Edstrom leading its EMEA region.

At Oracle for the past 18 months, Chris is responsible for building strategy, implementing campaigns and leading a 45-person internal team plus external agency support across PR, social and brand. Day to day he leads integrated campaign planning at Oracle including measurement, organic and paid social, content creation, analysis & adaptation.
Dylan Tweney
Writer, Editor, VP of Communications at Valimail
With 20+ years' experience as a tech journalist, Dylan knows how to find an audience, establish credibility, and tell a story, how to manage creative people to help them achieve productivity, effectiveness, and job satisfaction.

He has written more than 100 blog posts for Valimail, helping build its brand from 2015, when it was just 3 employees, to today, when there are nearly 100 employees in a downtown SF skyscraper. Prior to Valimail Dylan worked at VentureBeat and Wired, established Tweney Media, an independent content strategy & creation firm.

Arunav Sinha
Head of Global Communications, Coursera
Arunav has 20 years of experience in leading Corporate Communications across the major internet, consulting and IT firms.

He leads Global communications at Coursera, a venture-backed Silicon Valley startup focused on transforming lives through access to the world's best education. With 38m learners, it is now the world's largest platform for higher education.

Prior to that, Arunav was with Yahoo where he had global PR responsibility for Yahoo's products and tech efforts covering a broad range of Communications, Search and Mobile products. He also managed the tech and sciences communications working with company's research, labs and platform groups.

Before Yahoo, Arunav worked at Capgemini, leading their global shared services organization for marketing. He was also part of the company's M&C global leadership team. Arunav's earlier stints include leadership roles at Tech Mahindra and at iSOFT plc, a CSC company.

Arunav is the winner of six EIA awards (USA) for Communication Excellence.
Darryl Sparey
Business Development Director at Hotwire
Darryl is a UK board director of Hotwire, the global communications firm, which specialises in helping clients to tell a technology or innovation-led story. Hotwire works with some of the world's most innovative companies including Qualcomm, Nuance, Roku, Workday, Eaton, Facebook and many others.

Darryl has extensive experience in the communications sector, having previously spent ten years with PR and communications monitoring and measurement company Precise (now Kantar Media). Darryl has helped set-up and run PR effectiveness measurement services for the communications departments of some of the largest businesses in the world, skills which have been recognised with awards from the Association for Measurement and Evaluation of Communication (AMEC). Before Precise, Darryl ran his own Tech, Media Telecoms specialist business Media Report, which he sold to Precise in 2004. More recently, Darryl has spent eighteen months building the London client base of digital marketing agency Mediaworks, giving him an insight into Search Engine Optimisation and Pay Per Click, which have informed his approach.
David Schneider
Allison+Partners, Managing Director, Global Development
David is an entrepreneurial business builder who leverages his broad range of international corporate development and marketing communications experience to advance Allison+Partners client service capabilities worldwide.

David spends significant time abroad, engaging clients and the industry community to seek out the latest trends and emerging opportunities worldwide. He has been the chief architect of several global agency networks, melding together effective teams worldwide through M&A, joint ventures and organic start-ups.

In his more than 20 years overseeing diverse global client relationships, David has been fortunate to work with both established leaders and innovative newcomers in a variety of industries. Prior to Allison+Partners, David held leadership positions with PorterNovelli, Golin and Copithorne & Bellows.

Nick Bell
Vice president, marketing communications, Cision
Nick Bell is the VP of Marketing Communications at Cision. With more than 20 years of technology experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Lindsay Riddell
Vice President Corporate and Executive Communications at Hotwire
Lindsay Riddell is a speaking, media and content strategist for Hotwire Global. She spent 18 years as a journalist reporting on a broad range of topics from Silicon Valley's venture capital ecosystem to the electric car revolution, most recently at the San Francisco Business Times. Prior to Hotwire, she was the Director of Marketing at Habitat for Humanity Greater San Francisco where she ran all marketing programs for one of the non-profit's largest worldwide affiliates. She has served as emcee and moderator at high profile events including the SF Business Times Forty Under 40 and the Tech & Innovation Awards, as well as Habitat for Humanity GSF's annual gala High Stakes for Habitat. She has worked extensively with executives on speaking and media training, executive profiling and keynote and interview readiness. And she leads Hotwire Global's speaker training program across the U.S. and U.K.

Jamie McLaughlin
Founder and President of Capstone Hill Search
Jamie McLaughlin is founder and President of Capstone Hill Search, a leading global specialist search and selection consultancy. A partner with the PR Council and sitting on the board of the Institiute for Public Relations, with in his role, Jamie manages an international team of Public Relations and recruitment industry experts to deliver outstanding service, expertise and insights to both candidate and client throughout the entire hiring process and beyond.
Natalia Bucelnikova
Founder of FCA
Natalia Bucelnikova, serial entrepreneur, received her Master's Degree in International PR from Cardiff University in the UK. Over the years, she has helped to build brands and polish reputations for clients in the technology, FMCG, healthcare and finance sectors, across different markets.

Natalia developed her career at London-based agencies Lexis PR and Say Communications, bringing her international experience and understanding of social, economic and political trends into her work to the Russian market.

She founded Buman Media in 2009 and the agency has rapidly grown from a boutique shop into a full service PR consultancy specialising in integrated communications embracing both B2B and B2C markets.

In 2017 Natalia launched Future Communicators Accelerator (FCA), unique concept that powers up PR and marketing professionals and entrepreneurs from across the globe with the most up-to-date communications knowledge and strategies.

Natalia is a regular judge of A-list global communications awards including the Sabre Awards and Romanian PR awards. In 2018 Natalia was honoured by The Holmes Report as one of the Innovator 25 listing for the Europe, Middle East and Africa.


Brian Solis
Principal analyst at Altimeter Group
Brian Solis is a principal analyst at Altimeter, the digital analyst group at Prophet. He is also an award-winning author, prominent blogger/writer, and world renowned keynote speaker.

A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business and society. His research and books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on people and also the role we each play in evolution. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies that enable businesses to adapt to new connected markets from the inside out.

Heather Kernahan
President, North America at Hotwire
Heather Kernahan is North American President for Hotwire, a global communications agency, and an advocate for women in leadership on how to achieve a healthy and productive lifestyle. She has spent most of her career in marketing, brand and business leadership positions at global tech companies and high growth startups, and serves as a strategic advisor to many startups, including Women's Startup Lab, Women to Watch Media, and Boatsetter. She's also been voted as one of PR New's Top 50 Women in PR, and recipient of a Bronze Stevie's for Women of the Year in PR.

Marquise McCoy
Corporate Communications, LinkedIn
Passion and purpose are key in life. In Marquise's professional career, this manifests as an ethical external communications professional building culture at LinkedIn as the Corporate Communications Manager. He tells the stories of how LinkedIn's world class culture has fueled its success by sharing the experiences of its employees around the world through social campaigns and earned media. Marquise's focus is on developing strong and effective relationships through clear and consistent communication, in order to promote leadership and elevate understanding amongst communications professionals.



He also serves as a Board Director for the San Francisco chapter of the Public Relations Society of America (PRSA-SF), leading Mentorship. In this role, Marquise is focused on building an inaugural Mentorship program for communicators in the Bay Area. Previously, for the past two years, he led Professional Development where he hosted workshops and events to advance best practice knowledge-sharing in the communications industry. Under his leadership, PRSA-SF was honored with the 2017 Chapter Diversity Award for embodying PRSA's core values of diversity and inclusion (D&I) amid communications professionals in the Bay Area.
Catherine Doyle
Vice President at PAN Communications
Catherine brings more than 15 years of experience working with B2B and B2C organizations ranging from stealth start-ups to publicly traded companies. She specializes in integrated campaigns spanning industries including education, consumer technology, telecom, security, mobile, marketing, advertising, cloud and enterprise technology. Prior to joining PAN, Catherine was a VP at LEWIS, responsible for strategy, messaging and positioning for her clients.
Lisa Clarey-Lawler
President of LCL Communication, Inc.
Lisa has nearly 30 years of strategic marketing, communication, and branding experience and recently served for three years as the Vice President of Employment Brand at VMware, a software subsidiary of Dell Technologies. In this role, she led the company's global strategy for managing and measuring employee engagement and employer reputation to attract, develop and retain top talent.

Before and after joining VMware, Lisa has consulted with many companies on their overall marketing, communication and branding strategies. Clients included Adobe, Allied Telesis, Amdahl, BEA, Cisco, FVC.com, Kodiak, Novell, Onetta, SyQuest, Tandem and Vertex Pharmaceuticals. Lisa specializes in branding and market positioning to elevate brand reputation, especially for merger/acquisition opportunities.

Lisa's professional passion extends to her volunteer work with non-profit organizations. She serves on the boards of the Silicon Valley International Association of Business Communicators, Nantucket Dreamland Cultural Center, and Marketing & Development Committee for the Nantucket Cottage Hospital.
F.A.Q.
Why should I attend FCA SF?

The comms and startup scene in CA is booming and professionals in the field have incredible access to opportunities. To make the most of these opportunities, individuals need vital skills and knowledge in the areas of international expansion, personal and business development, and leadership.

FCA is the only programme that offers this unique mix of skills, together with the opportunity to become part of a bespoke international network. And we do it fast. The two-day programme is intensive and immersive, but needs a short time commitment that even busy CA comms professionals and startup leaders can make.



Can't I just learn all this online?

Online learning has enormous advantages, including the ability to learn flexibly and in your own time. This is also a disadvantage. A busy professional with clients to service and a business to run has multiple demands on their time and often flexible, self-paced online courses slip to the bottom of the priority list.

FCA demands a time commitment and makes continuing professional development top priority for delegates. FCA forces you to prioritise yourself.

FCA mentors are global experts in their fields and proven leaders. Online learning cannot replace individual, one-to-one mentorship and a personalised approach to solving challenges.

There is no substitute for human interaction, networking, and applying many minds and group thinking to a common goal.



What's different about FCA?

Two things set FCA apart from other courses and programmes.

The first is the level of speakers and mentors we attract. At our flagship London event we were joined by representatives from huge brands including Virgin, international communications networks including Weber Shandwick and Ketchum, global industry body heads and even a former COO of Microsoft. We also bring experts in the fields of presentation and pitching, creative leadership and media relations and much more. We source speakers who are best in their class from around the world, to bring a truly global perspective.

Our second differentiator is the quality of learning. FCA is an immersive and interactive boutique programme, to allow delegates a really deep dive into their own careers and personal development. We don't pack in huge numbers to boost profits, instead we keep it bespoke to make sure all delegates gain maximum value for their investment.



How can I justify the investment?

You will leave FCA with visible proof of ROI. Your toolkit will include a bespoke personal career development plan, a draft coverage structure, and international strategy draft. The exercises and workshops you will be led through on skills like pitching and public speaking have a high face value, and are all included in the cost of a ticket to FCA.



Does the fee include travel and accommodation?

The fee covers participation in FCA itself. Travel and accommodation are not included and must be arranged and funded by delegates.



Does the fee include the cost of a visa?


The fee does not cover the cost of a visa, and a visa if needed must be arranged and funded by delegates themselves.



What professional institutions have recognised and endorsed FCA?

FCA was given a certificate of excellence in the Thought Leadership in PR category at the SABRE awards in 2018. FCA speakers and tutors include professional coaches and mentors who are recognised as leaders in their field, worldwide.



Can I have a refund if I change my mind or am no longer able to attend?

Refunds are not available except in exceptional unforeseen circumstances. Any application for a refund must be made in writing to hello@futurecommunicators.com